• ​Floral Markup - the wholesale floral cost is multiplied by the markup, which is a number or percentage, to achieve your retail floral price​.

​​

• Markup - the difference in your buying price (wholesale cost) and your selling price (retail price) to cover the wholesale cost of goods, your operating expenses and to generate a profit. A Markup can be represented as a dollar amount or a percentage or number used as a multiplier. 

 

• Hardware Markup - the wholesale hardware cost is multiplied by the markup, which is a number or percentage, to achieve your retail hardware price

 

• Retail Hardware Price - the selling price to the customer for your hardware used in your floral product to make a profit.

 

• ​​​Retail Floral Price - the selling price to the customer for your florals used in your floral product​ to make a profit.

​

• Retail Floral Design Percentage Fee - the Retail Flower Price is multiplied by this percentage fee to cover the design labor cost to create the floral arrangement and make a profit.

​

• Retail Floral Design Fee - the dollar fee charge to cover the design labor cost to create the floral arrangement and to make a profit.

​

• Retail Floral Product Price - the selling price to the customer for your floral product (arrangement,  bouquet, installation etc.) which is the total of the three prices which include the Retail Hardware Price,  plus the Retail Flower Price, plus the Retail Floral Design Fee.

​​

• Service Fee - the service fee is required for a wedding or event. The service fee is for any or all of the following services; delivery, setup (including an install), flip, takedown or strike. The service fee also covers expenses such as hiring freelancers, renting a van or truck, vehicle usage, vehicle gas and other miscellaneous expenses etc.

​​

• Wholesale Flower Cost - cost to purchase the floral recipe (all the flowers, greenery, foliage, etc.) to make the arrangement.​

​​

• Wholesale Hardware Cost - cost to purchase all non-floral material supplies to make the floral product such as the container (vase), tape, ribbons, pins, mechanics, etc.​

​

more to come...